DECA Competitive Event | Entrepreneurship Business Growth Plan 2024
In April of 2024, Jeremiah and his business worked to create a 20-page growth plan about their brand, God's Apparel & Co. They went onto compete at DECA's ICDC where they took home a national 2nd place win.
Challenge:
The prompt for the Entrepreneurship Business Growth Plan was to write a twenty-page paper on how a student's own business can grow. We highlight current aspects of our business and talk about how we can scale it.
approach
I. EXECUTIVE SUMMARY
One- to three-page description of the plan
II. INTRODUCTION
A. Type of business owned and operated and a description of the current business operations
B. Products and/or services offered
C. Unique characteristics of the business
III. SWOT ANALYSIS
A. Strengths of the business
B. Weaknesses of the business
C. Opportunities available for the business
D. Threats to the business
IV. FIVE YEAR PLAN TO GROW AND EXPAND THE BUSINESS
A. Expansion opportunities
B. New market analysis
C. Marketing plan
V. FINANCING PLAN
A. Current financial situation, including financial documents
God's Apparel & Co. is a Christian clothing brand dedicated to spreading faith, positivity, and inspiration through meaningful designs. Its mission is to create uplifting apparel that encourages kindness and courage while giving back to the community.
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